Brand Identity

Freiheit & Ho Architects, Spring 2014

Creating a brand/design identity for MOD Superfast Pizza.  My role was to define what it is to be MOD, and how that brand gets translated to the design of the restaurants. Existing restaurants are currently at different levels within the evolution of the brand, so it was critical to find the balancing point between where the design is currently, and where it should be headed.  Selections include all furniture, lighting, finishes, graphics and overall MOD look and feel. The main deliverable I designed was a Branding + Design Book for MOD which now prepares the company for national franchising. The bound book tells a franchisee, architect or any MOD hired designer how to design their store to be MOD.

All work completed while working full time in the MOD Corporate Offices as a contracted Freiheit & Ho Architects employee.